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The Mandarina coast from the air at dawn, the beach club along the shore

One&Only03

( Repositioning, Collateral Design )

A repositioning for One&Only – the USPs and audiences redefined – and the collateral, internal and client-facing, redesigned to carry it.

Industry
Luxury Resorts
Scope
Repositioning, Collateral Design
Scroll

( The Thinking )

The brief began above the brochures: redefine what One&Only stands for and who it speaks to. The collateral is where that positioning met the reader.

Three One&Only brochures fanned on a walnut table, the script monogram across their covers

( The Design )

Internal and client-facing pieces for One&Only Cape Town, Mandarina and Palmilla, redesigned to the new positioning – imagery curated from each resort, one photograph carrying the page, the wordmark held back to where it counts.

A One&Only brochure open to an experiences spread, a second brochure closed on its cover of a bay at dusk
A brochure open on walnut – a guest on a colonnade beside the spread Resonating with our audience
The Mandarina coast at dawn with the One&Only wordmark set over it
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