( How We Work )
The Studio
Strategy-led creative for luxury travel and lifestyle brands.
( In Short )
We came from the world we design for. Over a decade inside luxury travel, now a multi‑disciplinary team working closely with a handful of founders at a time.
— Chiara Colella, Founder & Creative Director
( 01 · Who We Are )
“The brands that last aren’t the most beautiful – they’re the ones that feel like people made them.”
Aura was shaped on both sides of luxury travel: in the agency, creating campaigns and films, and on the ground, running luxury villas in the South of France and guest experience on private islands in the Caribbean. Again and again, the best experiences were introduced by brands that could belong to anyone. Aura was built to change that.
( 02 · How We Think )
We’ve always cared about how luxury feels, not just how it looks. So we start inside the experience: the guest, the arrival, the moment it lives up to its promise. And one rule sits beneath everything we make: if a brand could belong to anyone, it doesn’t leave the studio.
( 03 · Why Aura )
An aura is the thing you feel before you can name it: the quality a place carries before anyone says a word. That’s what we build for every brand we take on.
( 02 · How We Work )
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( 001 )
Experience that shows
Our team has created campaigns and films for names that define luxury travel, from One&Only and Belmond to Necker Island and beyond. We bring that same standard to every brand we take on.
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( 002 )
An Insider’s Perspective
We’ve spent years inside the world we create for: in the properties, around the guests and close to the experiences that keep them coming back. We know what draws luxury travellers in – and how they want to feel once they’re there.
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( 003 )
Small by design
When we take on your brand, it has our full attention. The same senior team from first call to launch, working to a focused timeline measured in weeks, not months. No endless handovers. No disappearing into the agency machine.
( 03 · The Team )
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Chiara Colella
Founder and Creative Director
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Alex Chan
Design Lead and Photographer
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Hannah Rutter
Head Strategist and Copywriter
( What We Do )
