Hustl09
( Brand Identity, Website )
Private islands, private yachts, private regattas – occasions built on discretion. Rooted in the British Virgin Islands, Hustl had the assurance already; we refined the identity and built a website with the same manners.
( The Thinking )
Hustl is a team forged on Necker Island, with fifteen years inside the world of private islands and the people who own them. They produce the moments those people remember, and the brand was refined to carry the same calm, practised confidence.
( The Design )
An emblem strong enough to one day stand without the name, a quiet stamp that tells every guest the event is in good hands. The mark repeats the logotype’s curved stem until an H appears in the negative space between them, in a palette of coral sand, terracotta rum and driftwood black.
( UX Strategy & Website )
A brand this discreet still has to be found. The website carries both jobs – quiet enough for the clients it serves, structured and written so the right searches land on it, from private island rentals to mega yacht concierge.
( What Our Client Says )
“Working with Chiara and the Aura Studios team was a seamless experience. The branding and website they created for HUSTL feels elevated, sleek and incredibly professional, while still reflecting our brand and personality. Chiara was efficient and personable, making the design process incredibly easy to navigate. Everything was simple to review, and the whole process felt thoughtful and well organised from start to finish.”