Luxury Hospitality07Consulting
( Strategy, Brand Identity, Website )
Aman. Six Senses. Shangri-La. A career spent inside the rooms where the world’s finest hotels are made. We built Luxury Hospitality Consulting a brand and a website to match the company it keeps.
( The Thinking )
Consultancy is bought on trust, and at this level the world is small: owners, operators and developers who move in the same circles. The strategy began with those three audiences – what each must believe before a first conversation – and resolved into a single promise that speaks to all of them, grounded in decisions that hold up in reality, not just on paper.
( The Design )
Strategy decides what the brand must say; design decides how it carries itself in a room. Inscriptional capitals that move from sans to serif inside a single letterform, an interlocked monogram drawn from the letters themselves, clay and espresso kept human by a soft cornflower blue – quiet, and carrying weight.
( UX Strategy & Website )
We build sites around situations, not service lists – each reader recognises their own, follows their own line of proof, and arrives ready to talk. The deeper detail is designed to be shared: pages written to be put in front of a board, because the visitor most likely to say yes is building a case for their colleagues.
( What Our Client Says )
“Chiara and her team took real time to understand our business, audience and how we articulate what we do. Our digital experience now feels elegant, considered and effortless, especially in how it showcases our work. The response from our network has been brilliant.”