Beyond11by Kim
( Strategy, Naming, Brand Identity, Website )
Kim immerses herself in your world so you can step confidently into another. We built the strategy, the name, the identity and the website to keep that promise.
( The Thinking )
Kim’s story runs on moments and the brand had to hold her belief that true luxury lives between the five-star hotels, in the moments people keep. The naming landed on Beyond by Kim and the promise in four words: tailored travel, forever moments.
( The Design )
A brand that embodies Kim’s approach: an interlocking monogram drawn from the letterforms, a quiet serif wordmark and a deep green ground, as considered as the journeys she plans.
( UX Strategy & Website )
The website is the introduction – who she is, how she works, what it feels like to be planned for.
( What Our Client Says )
“The site doesn’t feel like most websites, which are built on a template. It’s custom, considered. There’s a quiet elegance to the design, the kind that simply feels like luxury, without having to define what luxury is. The name, the colors, the imagery, the tone of voice: all of it captured the essence of me.”