LMDM Retreats13
( Brand Identity, Website, Brochure Design )
Ski and golf retreats across Europe, by application only and led by the founder himself. We shaped the identity, the website and the words to match.
( The Thinking )
LMDM was never going to read as a travel company. Guests join by application, each retreat is kept deliberately intimate, and the founder leads every one himself: high-level sport, refined hospitality, a season that sets the rhythm. We worked with Leonardo to give that circle a complete brand identity, a website and a voice, with a suite of brochures to open each retreat.
( The Design )
The identity had to hold three words at once: intimacy, rhythm, refinement. An identity built to feel established from the first retreat: a serif wordmark with the poise of a crest, and a monogram that stacks its letters for the moments a mark says it better.
( The Seasons )
LMDM runs on two seasons, so the brand does too. The wordmark and monogram hold still while the colour turns with the calendar: Glacial Blue for LMDM Ski, drawn from snowy peaks and crisp ski days, and Turf Green for LMDM Golf, the green of a well-kept fairway, both over warm cream and linen. A suite of brochures carries the same system into print, one for each retreat.
( Website )
The website reads as an invitation. Guests don’t book, they apply to join, so the site is built to make applying feel like the natural next step: it introduces the founder before the itinerary, then sets out the ski and golf retreats season by season. We wrote every line, in a voice that lets the reader feel the circle before they step into it.
( What Our Client Says )
“I feel extremely fortunate to have found Aura Studios for LMDM Retreats. They transformed not only how my brand looks, but how I feel about it. They turned what I considered a ‘necessary step’ into one of the most exciting and rewarding parts of building my business. Aura Studios didn’t just deliver a brand and a website – they gave me a renewed sense of pride, clarity, and excitement for my business. I can’t recommend them enough!”