A tented camp facing red rock domes at dusk

Alquemie12

( Web Design, Copywriting, Film )

A luxury tour operator for Australia, New Zealand and Polynesia. Its website is built around distance, light and the slow reveal of a far-off place.

Industry
Luxury Tour Operator
Scope
Web Design, Copywriting, Film
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( The Thinking )

Alquemie works with the on-the-ground depth of a DMC: rare access, rich stories, seamless service. Journeys like these are chosen on feeling before fact: wild corners, living cultures, days shaped around what moves you. The website works through atmosphere first, letting distance, light and story build the trust that a booking needs.

The Alquemie wordmark over Aoraki / Mount Cook and Lake Pukaki at sunset

( The Design )

A page system built to be lived in: home, destinations, interests and itineraries, each with its rhythm already set and its words already working. The writing inspires before it informs, so a journey reads the way it feels.

The Alquemie homepage on a phone, the wordmark over the mountainsThe Alquemie itinerary page on the same phone

( UX Strategy & Website )

The site opens on a film cut from Alquemie’s own footage, then lets the reader wander: an interactive map across three countries, journeys gathered by interest, itineraries told day by day. Behind it, a system the team runs themselves. The first new journey went live without us, and looked exactly like the rest.

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