Odisi04
( Naming, Positioning, Brand Identity )
Three decades of Canadian seaplane heritage, a new frontier of far-flung islands – and no name yet to fly under. We gave Odisi its name, its position and an identity that owns the journey.
( The Thinking )
It started with a strategy workshop to find what the brand was actually selling before it had a name to sell it under. The answer became its spine: journeys measured in moments, not minutes and miles, with the flight itself the first experience and time treated as the greatest luxury. The name, the position and everything visual answered to that.
( The Design )
The identity is drawn from the journey itself – the line of a floatplane hull, water light, island silhouettes – carried into a wordmark and a system built for liveries, piers and boarding passes alike.
